A Custom Web Design Case Study: Creating a Scalable Platform That Helps Local Businesses Increase Visibility and Connect with Customers.
List My Biz Murcia is a comprehensive local business directory serving the Murcia region, helping local businesses increase their visibility and connect with potential customers in their area. However, they needed a professional digital platform that could effectively showcase local businesses while providing an intuitive user experience for both business owners and customers searching for services.
The challenge was threefold: create a scalable directory structure that could accommodate hundreds of businesses across multiple categories, ensure easy navigation for users searching for local services, and provide business owners with a simple way to manage their listings. Without a robust online presence, List My Biz Murcia was missing the opportunity to become the go-to resource for local business discovery in the Murcia region.
Discovery & Research
First, we asked questions and listened to the answers to make sure we understood the problem (no laptops needed at this stage!). We conducted in-depth discussions with the List My Biz Murcia team to understand their vision, target audience, and the specific needs of local businesses in the Murcia region.
We evaluated competitor directories and local search platforms to identify best practices and opportunities for differentiation. This research revealed the importance of mobile-first design, intuitive search functionality, and clear category organization.
Strategy & Planning
Next, we developed a comprehensive sitemap and project plan that included:
Design & Development
We focused on creating a clean, modern interface that prioritized usability. The design featured:
Content & SEO Optimization
We worked closely with the List My Biz Murcia team to develop:
The result is a professional, user-friendly directory platform that firmly positions List My Biz Murcia as the premier resource for discovering local businesses in the Murcia region.
Key Features Delivered:
✅ Comprehensive Business Directory – Easy-to-navigate platform showcasing local businesses across multiple categories
✅ Advanced Search Functionality – Users can quickly find businesses by category, location, or keyword
✅ Mobile-Optimized Design – Seamless experience across all devices, crucial for on-the-go local searches
✅ SEO-Optimized Architecture – Built to rank well in local search results, driving organic traffic to listed businesses
✅ Business-Friendly Listings – Clean, professional listing pages that showcase business information, contact details, and services
✅ Scalable Platform – Infrastructure designed to accommodate hundreds of businesses as the directory grows
Measurable Impact:
Since launching the new website, List My Biz Murcia has:
Client Feedback:
The team at List My Biz Murcia is thrilled with the new platform. The website not only looks professional but functions exactly as envisioned—connecting local businesses with customers while providing an excellent user experience for both parties.
The platform is now positioned for growth, with the flexibility to expand categories, add new features, and continue supporting the thriving business community in Murcia.
You can find out how we can help your business achieve similar results with a professional, high-performance website.
Ready to transform your online presence? Contact Solve Graphics today for a free consultation.
