How Solve Graphics Created a High-Converting Website for Central London’s Trusted Plumbing, Heating, and Home Renovation Specialists.
Indigo Plumbers is a trusted name in Central London, providing comprehensive plumbing, heating, electrical, and home renovation services across prestigious areas including Knightsbridge, Kensington, Westminster, and the City of London. With over 5,000 satisfied clients and 24/7 emergency availability, they offer everything from urgent plumbing repairs to complete bathroom and kitchen renovations.
However, their digital presence didn’t reflect the scale, professionalism, and premium positioning of their services. They needed a modern, high-performance website that could effectively communicate their 24/7 availability, showcase their comprehensive service portfolio, build trust with homeowners and businesses in Central London’s competitive market, and convert visitors into customers whether they needed emergency repairs or planned renovations.
The challenge was to create a website that served multiple audiences: homeowners facing plumbing emergencies, property owners planning renovations, property managers requiring reliable contractors, and commercial clients needing ongoing maintenance—while maintaining credibility in Central London’s discerning market that includes listed buildings, conservation areas, and high-end properties.
Discovery & Research
First, we asked questions and listened to the answers to make sure we understood the problem (no laptops needed at this stage!). We conducted in-depth consultations with the Indigo Plumbers team to understand their service offerings, unique positioning in Central London’s premium market, and the specific needs of their diverse client base.
We evaluated competitor plumbing and home services websites across London, identifying opportunities to differentiate Indigo Plumbers through transparent pricing, trust-building elements, emergency service prominence, and professional presentation. Our research revealed that customers searching for emergency plumbers need immediate clarity on availability, response times, and credentials, while renovation clients seek portfolio examples and detailed service information.
Strategy & Planning
Next, we put together a comprehensive sitemap and project plan detailing all pages needed for the new site. The strategic structure included:
Design & Development
We focused on creating a professional, trustworthy design that conveyed reliability and expertise while maintaining urgency for emergency services:
Content & SEO Optimization
We worked closely with the Indigo Plumbers team to develop:
The result is a professional, high-converting website that firmly positions Indigo Plumbers as Central London’s trusted choice for emergency plumbing services and home renovations.
Key Features Delivered:
✅ 24/7 Emergency Service Focus – Prominent messaging and instant contact options for urgent plumbing, heating, and electrical emergencies
✅ Comprehensive Service Showcase – Clear presentation of 9 core services including plumbing, heating, electrical, drainage, bathroom installations, roofing, air conditioning, renovations, and maintenance
✅ Trust-Building Architecture – Prominent display of Gas Safe registration, NICEIC approval, F-Gas certification, and £5 million public liability insurance
✅ Transparent Pricing – Upfront pricing information for common services (emergency callouts from £95, boiler servicing from £85, installations with clear starting prices)
✅ Location-Specific Optimization – SEO targeting for 15+ Central London boroughs including Westminster, Kensington & Chelsea, Camden, City of London, and surrounding areas
✅ Mobile-Optimized Emergency Access – Fast-loading, mobile-first design ensuring customers in emergency situations can quickly find contact information
✅ Social Proof Integration – Strategic placement of 6+ customer testimonials from verified Central London locations (Kensington, Islington, Camden, City of London)
✅ Multi-Service Navigation – Intuitive structure serving both emergency customers and planned renovation clients
✅ Professional Team Showcase – Team member profiles including Renovation Consultant, Senior Electrician, Kitchen Designer, and Repair Technician
Measurable Impact:
Since launching the new website, Indigo Plumbers has:
Client Feedback:
The Indigo Plumbers team is extremely pleased with the new website. It successfully represents their premium positioning in Central London, effectively communicates their 24/7 availability, and builds trust through transparent pricing and prominent credentials.
The platform serves their diverse client base—from homeowners facing plumbing emergencies to property managers planning renovations—while differentiating Indigo Plumbers as the go-to choice for professional, reliable services across Central London’s most prestigious areas.
The website effectively highlights Indigo Plumbers’ complete service portfolio:
Emergency Services (24/7):
Planned Services:
Coverage Areas: City of Westminster, City of London, Royal Borough of Kensington & Chelsea, Camden, Islington, Hackney, Tower Hamlets, Southwark, Lambeth, Hammersmith & Fulham, Wandsworth, Greenwich, Lewisham, Haringey, and Brent
✅ Gas Safe Registered Engineers
✅ NICEIC-Approved Electrical Contractors
✅ F-Gas Certified Air Conditioning Engineers
✅ £5 Million Public Liability Insurance
✅ £10 Million Professional Indemnity Insurance
✅ 12-Month Workmanship Guarantee
✅ Building Regulations Compliance
✅ Listed Building & Conservation Area Expertise
✅ Over 5,000 Satisfied Customers
Discover how we can help your trade services or emergency services business achieve similar results with a professional, high-converting website.
Ready to transform your online presence? Contact Solve Graphics today for a free consultation.
